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疫情之下,抑菌洗手液销量猛增2315% 美妆企业跨界“抢食”

2020-03-10 11:27:24 来源: 华声在线

  洗手液成爆款,美妆企业跨界“抢食”

  疫情之下,抑菌洗手液销量猛增2315%,会否真是一个巨大风口?

  3YUE9RI,ZAIWEIYUFURONGQUCHEZHANBEILUDEBUBUGAOCHAOSHINEI,SHIMINZHOUNVSHIZHENGZAIXUANGOUYIJUNXISHOUYE。JIZHE BULAN SHE

  “YITIANYAOXISHIJICISHOU,YIPING500HAOSHENGYIJUNXISHOUYEYIGEYUEJIUYONGWANLE。”ZHANGSHASHIMINZHOUNVSHIZHENGZAICHAOSHIXUANGOUXISHOUYE。TAGAOSUSANXIANGDOUSHIBAOJIZHE,CONGMIANXININGJIAO、JIUJINGPENWU、JIUJINGMIANPIANDENGDENG,TAYIJINGDUNLEYITAOWANZHENGDE“XIAOSHAYONGPIN”,“TESHUSHIQI,GERENFANGHUYIDINGYAOZHUYI。”

中证500  ZHAN“YI”QIJIAN,YIJUNXISHOUYECHENGWEI“XINCHONG”。JUSUNINGDEDIAOCHASHUJUXIANSHI,YIQINGFAJIAOHOU,XIAODUXISHOUYEDEXIAOLIANGMENGZENGLE2315%。XIAOLIANGDEJIZENGRANGBUSHAOMEIZHUANGQIYEXIUDAOSHANGJI,FENFENKUAJIE“QIANGSHI”。BUGUO,“YIJUNXISHOUYESHICHANG”ZHENSHIYIGEJUDADEFENGKOU?

  市场

  成为“爆款”,洗手液销量猛增2315%

中证500  “QINXISHOU、BUWOSHOU。”YIQINGQIJIAN,SHUNKOULIUHUOLE,XISHOUYEYECHENGWEILE“BAOKUAN”。

  “JIALIYIZHIYONGDEWEILUSHI,SHEILIAOJINQIYANZHONGDUANHUO,ZHEICIKANDAOYOUHUOJIUGUODUANXIASHOU。NIKANKAN,ZHEIGESHANGPINYUEXIAOLIANGJIUDADAOLE3.5WANJIAN。”SHIMINYEXIANSHENGZAITAOBAOSHANGHUALE29.9YUANGOUMAIYIPING300HAOSHENGDEYIJUNXISHOUYE,“DANGSHIHAIXIANGOUZHINENGMAIYIPING,MAIJIAHAIZENGSONGLEXIAOPINGXISHOUYE,SUISHENXIEDAIHENFANGBIAN。”

  JIZHEZAITAOBAOPINGTAISHANGSHURUGUANJIANCI“XISHOUYE”FAXIAN,YIPING300-500HAOSHENGDEYIJUNXISHOUYE,JIAGEDADUOZAI30-40YUANZUOYOU,BINGQIEXIAOLIANGTEBIEHUOBAO。QIZHONG,YIKUAN500HAOSHENGDEMOUPINPAIMIANXIXISHOUYEYUEXIAOLIANGGENGSHIGAODA10WANDUO,PINGJIAYEGAODA1.9WANTIAO。

  JUSHENGYICANMOUSHUJUBIAOMING,CONG2020NIAN1YUE19RIKAISHISHOUDAOYIQINGYINGXIANG,XISHOUYECONG280WANZUOYOURIXIAOSHOUEGUIMO,YILUBIAOSHENGZHI3100WAN ,YUEWEINIANQIANDE11BEI。LAIZISUNINGDESHUJUXIANSHI,YIQINGFAJIAOHOU,XIAODUXISHOUYEDEXIAOLIANGMENGZENGLE2315%。

  变化

  常卖断货,青蛙王子等美妆企业入局

  YOUXUQIUJIUYOUSHANGJI。ZAIXISHOUYESHICHANG,BUSHAOMEIZHUANGQIYEXIUDAOSHANGJIFENFENRUJU。

  JIALANJITUANCIQIANBIAOSHI,GAIJITUANQIXIAZIRANTANG、CHUNXIA、POFUYANSANGEPINPAIHUILUXUTUICHUXIAODULEIXISHOUYECHANPIN。MUQIANYIJINGTUICHUZIRANTANGMIANXISHOUXIAODUNINGJIAOHEWEISHENGSHIJIN,HOUXUJIJIANGTUICHUCHUNXIAMIANXIXISHOUYE、POFUYANMIANXIXIAODUXISHOUYEDENG。

中证500  ZHENDUIHOUXUXIAOFEISHICHANGBIANHUA,SHANGHAIJIAHUAZHENGYANJIUHEPINGGUBINGDUIQUANNIANCHANPINKAIFAZUOCHUDIAOZHENG。JUTOULU,LIUSHENJIANGJINYIBUSHENGJI,RIQIANXINTUICHUMIANXIXISHOUYEYIJUNNINGLU,AIYEJINGFUXILIEYEZAIJIHUASHENGJIWANSHANZHILIE。

中证500  QINGWAWANGZIGUANWANGZEXIANSHI,MUQIANQINGWAWANGZIKEYANTUANDUIZHENGQUANLIYANFAYIJUNXIAODUXILIECHANPIN,GONGCHANGYEYOUXUFUGONG,JIASUSHENGCHANZHEILEICHANPIN。

  3YUE9RI,ZAIWEIYUFURONGQUCHEZHANBEILUDEBUBUGAOCHAOSHINEI,JIZHEYEKANDAO,BUSHAOMEIZHUANGPINPAIDEXISHOUYEJUNYISHANGJIA,JIAGEDADUOZAI10-20YUANZHIJIAN。QIZHONG,LAFANGRUNFUXISHOUYEMEIPINGSHOUJIAWEI7.8YUAN,LIUSHENYIJUNXISHOUYESHOUJIAWEI12.9YUAN。

中证500  “LIUSHENZHEIKUANAIYEYIJUNXISHOUYELIMIANHANYOUGAOHUOXINGAIYEYOU,QIANZHENZILAODUANHUO。”KANJIANJIZHEZAIYOUYU,ZHANZAIYIPANGDECHAOSHIDAOGOUJIESHAO,“JINDUANSHIJIAN,XISHOUYEDOUMAIDEHAO,DABUFENGUKEHUIXUANZEXIAODUXINGDE,PUTONGQINGJIEHEKONGYOUXINGDEZEMAIDESHAOYIXIE。”

  观察

  盲目进入市场,或将造成产能过剩

中证500  SHIJISHANG,ZI2YUE4RI,GUOJIAWEIJIANWEIXIAFAGUANYUBUFENXIAODUJIZAIXINGUANFEIYANYIQINGFANGKONGQIJIANJINJISHANGSHIDETONGZHIYIHOU,“XIAO”ZIHAOGONGCHANGXIAOLIANGBIANYIQIJUECHEN。BUGUO,“YIJUNXISHOUYESHICHANG”ZHENSHIYIGEJUDADEFENGKOU?ZHIYAORUJUJIKEFENDE“HONGLI”?

  DUICI,YIWEIYENEIRENSHIBIAOSHI,YIQINGZHIHOU,SHIMINDEWEISHENGYISHIJIANGMINGXIANTISHENG,ZHEIYEWEIXIAOSHASHICHANGDEFAZHANCHUANGZAOLEXUQIU。“CONGBIAOMIANSHANGKAN,YIJUNXISHOUYESHICHANGQUESHISHIYIGEFENGKOU。XISHOUYEDESHAJUNGONGNENGCONGZHIQIANDEKEYOUKEWU,ZHENGZAIBIANCHENGSHEHUIPUBIANXINGXUQIU。”

中证500  “BUGUO,XUQIUMENGZENGYEJINXIANYUTEDINGSHIQI。RUGUOMEIZHUANGQIYEFENFENMANGMUCHONGJINSHICHANG,HUOJIANGZAOCHENGCHANNENGGUOSHENG。”GAIYENEIRENSHIBIAOSHI,ZHAN“YI”QIJIAN,YOUYUKONGHUANGXINGXINLIHESHICHANGXUQIUJIZENGDESHUANGZHONGZUOYONG,ZAIJIASHANGYUANCAILIAOGONGYINGDUANQUE、DADUOSHUQIYECHANNENGBINGWEIHUIFU,ZAOCHENGLEGONGQIUYANZHONGSHIHENG。BUGUOYIQINGGUOHOU,LAOPAIQIYECHANNENGJIANGZHUJIANHUIFU,SHICHANGXUQIUYEYOUSUOXIAJIANG。JIESHI,SHOUSHICHANGXIAOFEIXIGUANYINGXIANG,QITAXINRUJUPINPAIHUONANYOUZHAOJIAZHILI。

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